Gap Casting Call 2011 @ GapKids One Utama

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My daughter, Izzah is 3 years old and really love posing for pictures. I guess the credit goes to me because as a children photographer, I have snapped thousands of her pictures since birth for future keepsake.

I know this may sound self-praising… Izzah is non camera shy, quite pretty *ehem* and photogenic with natural goldilocks hair.

Goldilocks hair? Yup.. you know the kind of big curly hair just like Goldilocks in fairy tales. Only her hair is shining black instead of gold…he he he.

Anyway, I was so happy when I know that GAP is having the annual search for next faces of GapKids and babyGaps again! I missed the one done in 2010 so I’m not going to miss this one.

Gap Casting Call 2011 Malaysia

Gap Casting Call is an annual event held to look for the next faces of GapKids and babyGap in Singapore, Malaysia and Indonesia. This event is an adaptation of the popular event held by GAP in North America. The first regional Gap Casting Call was held in December 2010 in these three markets and attracted a total of over 1,900 entries.

Gap Casting Call 2011 is a regional search for new faces of GapKids and babyGap to grace the windows of GapKids and babyGap stores in Singapore, Malaysia and Indonesia in Spring 2012.

Whoaaa! Imagine your child being featured in window displays of GapKids and babyGap stores in these three countries. That would be totally awesome!

So mommies jot this down. Gap Casting Call 2011 will take place at One Utama and Pavilion, Kuala Lumpur over two weekends; 12 & 13 November and 19 & 20 November.


It’s easy to enter. Just follow the below simple steps.

  1. Buy RM200 worth of GapKids or babyGaps clothing in a single receipt from 12th to 20th November 2011.
  2. Join any Gap Casting Call 2011 photo shoots at:
  • GapKids One Utama – 12th & 13th November 0211
  • GapKids Pavilion – 19th & 20th November 2011

If you have a child age from newborns to 10 years, love GapKids or babyGaps range of clothings and want you child to become the next winner of Gap Casting Call, then by all means JOIN Gap Casting Call 2011!

Come on all GapKids and babyGaps range of clothings lovers. Let’s give your child a chance to be featured in GapKids and babyGaps window display in Singapore, Malaysia and Indonesia.

Joining Gap Casting Call 2011 is a fun experience actually. I know because I have joined on 12th November (Saturday) at GapKids One Utama!

Gap Casting Call 2011 Malaysia

Gap Casting Call 2011 starts from 11 am to 6 pm and the photo shoots are available on first come first serve basis. So, it’s wise to come as early as you can and be prepared to entertain your child while waiting.

We arrived there early at 10.30 am. There were already so many excited moms, dads, children and ‘bibik’ in the GapKids store browsing and purchasing the latest collection of GapKids and babyGaps items.

Gap Casting Call 2011 Malaysia

I bought a 1969 blue jeans and a pastel pink powder puff top for Izzah worth RM208 in a single receipt. So, we’re entitled for one entry in the Gap Casting Call 2011.

Gap Casting Call 2011 Malaysia

Parents were already queuing at the photo shoots booth and I joined in to register.

After presenting the purchase receipts, I was required to fill in the Gap Casting Call 2011 form and also signed the Terms & Conditions sheets.

Gap Casting Call 2011 Malaysia

Izzah was the 15th participant of the day!

Gap Casting Call 2011 Malaysia

Oh… The first 100 participants of the day got a goodie bag which contained two cute little toys from Hasbro.

There was a small table and chairs with some little toys for participant to play while waiting in the restricted area. Participants can also get some cotton candy for free!

Gap Casting Call 2011 Malaysia

There was place for photo shoots whereby a small stage with blocks and backdrops were set.

Gap Casting Call 2011 Malaysia

Children from newborns to 5 years of age will be grouped in the babyGap category while those from 6 to 10 years old will be in the GapKids category. Izzah is 3 years old so she is under the babyGap category.

Gap Casting Call 2011 Malaysia

There were GAP clothing provided for the photoshoot. Izzah was given a french vanilla colored Lurex rossete cropped cardigan which was so glittery pretty.

Actually, I was eyeing that cropped cardigan earlier in the store before decided on the pastel pink powder puff top. So, it’s great that Izzah got to put that Lurex rossete cropped cardigan on during the photo shoot.

Gap Casting Call 2011 Malaysia

I didn’t get the chance to snap a picture of Izzah during the photo shoot because I was busy telling her to look at the camera and smile. You know how very challenging it is to photograph a toddler sitting still…he..he..he.

We got a complimentary print of the photo taken during the Gap Casting Call 2011 too.

Gap Casting Call 2011 Malaysia

Gap Casting Call 2011 will be a fun competition with all those cute and adorable faces. I wish that Izzah become one of the winners. But then, I think all moms will wish the same, isn’t it? 

Gap Casting Call 2011


The pictures of the kids taken during the in store events will be narrowed down to the Top 100 spread across four categories – Boys, Girls, Baby Boys and Baby Girls. The public can then start to vote from 25 November till 25 December to put their favourite in each category through to the finalist stage.

The child with the most number of votes in each category ends up being one of the final four finalists to join their counterparts from Singapore and Indonesia in a professional photo shoot. An internal judging panel from F J Benjamin together with Gap representatives will then select the final 6 winners of this contest.

Gap Casting Call 2011 Malaysia

It’s still not too late for your kids to enter as the next casting call is 19-20 November at GapsKids Pavilion! Head over to GapKids, Lot 5.37.00 & 5.38.00, Level 5, Pavilion Kuala Lumpur at 11am – 6pm on the 19th & 20th November 2011!

The results of this contest will be revealed in February 2012 where the winners will be featured on the Spring 2012 window displays of all babyGap and GapKids stores in all three countries. In addition, the winners from Malaysia will also receive a RM2,000 Gap gift card and Hasbro Toy merchandise. The Gap Casting Call is supported by Citibank and Hasbro Toy.

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